PhD in Economics, Assistant Professor at the Department of International Business, Warsaw School of Economics (SGH). She obtained her PhD in Economics in 2018 at the SGH Collegium of World Economy. In 2014–2015, she was a recipient of the “Scholarships – for Science, for Development, for Mazovia” program funded by the EU. She holds an MSc from the Faculty of Management, University of Warsaw (2007) and completed Postgraduate Brand Management Studies at SGH (2012).

From 2005 to 2012, she worked in a brand design agency, coordinating market introduction and revitalization projects for local and international FMCG brands (including Dr Oetker, Kraft Foods, Philip Morris, and Unilever), as well as company strategy and development. Her research interests focus on consumer behavior, international brand management, digitalization, and business internationalization. She participates in both qualitative and quantitative research projects, including an NCN grant.

She teaches master’s-level courses in brand management, international business strategy, and research methods, as well as postgraduate programs and in the SGH Doctoral School. She is the author and co-author of publications in peer-reviewed journals, book chapters, and monographs, and regularly presents at national and international scientific conferences. She is a member of AiB, EIBA, and the Polish Scientific Marketing Society.